About Us
History
New Vision
New Vision
The history of White Rose, The Professional Dry Cleaners, is a journey of vision, growth, and adaptation to the evolving needs of the community.
In 1989, Zahid Mauladad identified an opportunity in Lahore's dry-cleaning industry and laid the foundation for White Rose Steam Dry Cleaners in C-Block, Bank Square Market, Model Town. Over the years, his son, Mohammed Sajid, played a crucial role in the business's expansion and transformation.
With two decades of experience, Sajid witnessed the organic growth of White Rose Steam Dry Cleaners from a single shop to four locations across Lahore.
The addition of a state-of-the-art factory in the Township Factory Area marked a significant milestone.
The motto at White Rose V - CARE
encapsulates their dedication to customer care and quality service:
New Vision
New Vision
New Vision
After completing his studies, Sajid implemented his Q2 STRATEGY to optimize dry-cleaning quality and enhance convenience for Lahore's busy residents. This strategic approach prompted the rebranding of the business as
WHITEROSE
THE PROFESSIONAL DRYCLEANERS.
In 2012, White Rose Dry Cleaners moved to a larger and improved facility in 1-K-BLOCK COMMERCIAL MODEL TOWN, featuring an advanced factory in the Township Factory Area. Sajid, attuned to changing circumstances such as the impact of COVID-19, successfully transitioned White Rose The Professional Drycleaners into a robust online business.
Sajid's vision reflects a commitment to aligning with global business trends, providing door-to-door dry-cleaning services across Lahore. His mission revolves around empowering customers to have their clothes cleaned, washed, dried, pressed, hung, or folded seamlessly within their busy schedules.
This ethos underscores their continual efforts to meet evolving needs and trends in the dry-cleaning industry.